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Questback Restructures its Product Management Function

By HR Tech Outlook | Tuesday, August 06, 2019

Frank Møllerop, CEO

Considering the changing dynamics of customer demands and employee management, Questback has restructured its product management function to address the issue.

FREMONT, CA: The provider of enterprise experience management solutions, Questback has reorganized its product management function, which is aligned with the firm's objective to enhance its services and adapt to the customer needs by focusing on product innovation. Moreover, the move is also in accordance with the changing overall work and market atmosphere. The idea of a full-time job is getting replaced by a more flexible work culture, which is evident with the rise in freelance workers.

"Today's employees have formed a novel perspective about the way they want to work. Instead of merely working toward a career goal, the new generation workforce is more focused on the value and variety of experiences that their jobs offer," said Frank Møllerop, CEO of Questback, in an interview with HR Tech Outlook.

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Questback has perceived the above change and is trying to effectively engage their employees and better understand their customers. In line with the above considerations, the product management team that was formerly housed in research and development under the CTO will now be handled directly by Møllerop. The transformation will allow the product management team to work in close quarters with clients, gaining deeper business insights into the market and launching new services and products quickly. For higher market gains, the company stresses a culture of mutual communication and trust within and across the organization's verticals.

"Our customers are at the core of everything we do. By giving our product function the autonomy, agility, and creativity to make the right product decisions on behalf of our organization, we will continue to deliver best-in-market experience management solutions to our customers across the globe, in industries ranging from banks to healthcare to manufacturing and more," stated Møllerop.

"This is a fascinating time for Questback and the industry at large. One of the things I love about our company is that we never stand still, we are continually striving to transform our organization into one that is laser-focused on the customer. By elevating the product management function, we can make the right product decisions for our customers and the market faster than ever before," said Nicola Matson, Senior Vice President of Product, Questback.

For helping companies better understand their customers, effectively engage employees, and outperform markets, Questback was recognized among the "Top 10 Cloud Solution Providers - 2019" by HR Tech Outlook magazine. 

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