Every company today is looking to recruit and retain excellent talents. But in most organizations, a chunk of newly recruited employees themselves resign or are terminated by the company. According to a study by Aberdeen Group, within the company, 86 percent of the workers prefer to stay or leave the company within the first six months of their service, and 69 percent more likely to stick to the company for at least three years.
The employee terminations or resignations will slow down the overall performance of the company and increase the expenses due to the rehiring process. But the recent digitalization of the workforce in companies has completely disrupted the status of the human resource management. Onboarding programs have created an interactive learning experience that increases information sharing over a period of time.
Today, employees do not want to work in a situation where they just receive their salary and have a place to work; they want to involve more with the work and within the organization. For this purpose, popular companies like Deloitte, Pepsi, and PwC have implemented gamification techniques for staying ahead of their competition. Gamification deals with taking elements from games to create an interactive employee experience. Generally, video gamers are considered as unproductive and lazy with no future goal—the opposite of what companies want to use it for.
A productive gamification process contains several features like progress tracking, frequent feedback, linking goals with development, achievements and rewards, and perfect timings on the delivery of information to avoid information overload. The most effective benefit that companies can get is to keep their employees motivated and satisfied while they also learn new concepts, and this will result in productive goal achievements.
A gamified approach ensures a greater employee retention rate as it giving a sense of independence, and they are also assisted while performing various tasks. The new generation of employees actually wishes to be a part of the organization’s journey. They need to believe that they are contributing to the business and playing a vital role in the organization’s success. Many of the companies are resistant to implement gamification due to lack of knowledge about the productivity and capability of the technology. However, those enterprises that understand its potential are those that will win over the marketplace.