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Zenovate Kick Starts "unEAP Initiative

By HR Tech Outlook | Friday, August 07, 2020

Traditional EAP providers use capitated pricing models, charging per employee per month (PEPM). This creates an acute conflict of interest between the provider and the company they serve.

FREMONT, CA: Workplace wellness services leader Zenovate announced the start of its radical #unEAP initiative. This includes an unheard-of pricing model rewarding high utilization, removing the middle man for direct access to support, innovative employee engagement strategies, and real-time data access. This is in massive contrast with how traditional Employee Assistance Programs (EAP) work. Traditional EAP providers use capitated pricing models, charging per employee per month (PEPM). This creates an acute conflict of interest between the provider and the company they serve. Providers make more money when fewer services are used, driving them to keep utilization low, resulting in the abysmal average utilization of just 4.5 percent.

"This all started when we couldn't get our previous EAP to give us access to our data. We were paying for something our team didn't know we offered, we knew it wasn't getting used, and we couldn't even see how it was performing. It was incredibly frustrating. We needed a better solution, but it didn't exist - until today. We are perfectly poised to be that solution and take on this industry - it's basically begging us to come in and shake things up," said Amelia Wilcox, CEO of Zenovate.

The company's approach helps employers pay only for services that are actually used, while also earning discounts from high utilization with consistent monthly fees for easy budgeting. Unlike other traditional EAPs, Zenovate takes the responsibility of engagement off HR's plate, aligned with the client to increase utilization for the first time in history.

Zenovate is the only EAP provider that encourages and incentivizes high utilization. The company has over 1,200 counselors, coaches, and other practitioners on its platform. Zenovate is capable of helping employees across the globe get access to support, anytime, anywhere. In addition to mental health counseling, Zenovate offers yoga, guided meditation, nutrition coaching, personal training, and massage, both virtually and onsite.

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