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Why is Journey Mapping Important for Employee Engagement?

By HR Tech Outlook | Tuesday, June 11, 2019

Employee EngagementFREMONT, CA – Organizations often conduct the annual employee activities to assess the state of employee engagement and the factors on which it depends. The employee experience programs include employee engagement surveys.  Every person in the organization will be at a different phase in their journey. There exist employees who started recently, and those who have been around for a long time. Every person has their unique experience, starting from their hiring to their current position.

However, the annual surveys are insufficient to evaluate personal experiences and critical factors that shape the outcomes of employee experience, such as engagement, motivation, and productivity. Consequently, many organizations are taking a lifecycle approach to assess the experience of employees and shed light on the insights at every phase of their journey.

Journey mapping helps businesses perceive the vital forces that drive employee engagement and how they impact the experience and overall productivity of the company. It includes satisfaction with the work-life balance, confidence in senior leadership and management, having sufficient resources to work efficiently, and consistent acknowledgment.

HR teams can leverage the journey mapping approach to plot the end-to-end journey for employees. Organizations comprise of hundreds of employees with their unique personas and their levels of engagement within the company. Hence, it is essential to identify the different employee segments. The segmentation is ideally based on employee position, behavior, and personality rather than age and gender.

After the segmentation of personas, the organizations should track employee interaction from the moment of onboarding to their current positions. It might even necessitate a cross-functional team to assess the interactions between different groups and departments in the organization. In some cases, it is advisable to consider the interactions of former employees also.

Understanding the impact of the interactions on the organizations requires useful feedback at every stage of the lifecycle. An efficient feedback mechanism can ensure organizational improvement as well as employee satisfaction. Timely cooperation can also enable them to respond to employee needs more promptly, rather than taking months and years.

Employee journey mapping on its own will enable the organizations to evaluate the employee experience and drive improvement. However, it will not show the impact of engagement on the operations. But, combining the data of engagement survey as well as journey mapping will grant more visibility to the organizations, and enable them to enhance employee engagement.

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