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Why Companies Need to Focus on Employer Branding?

HR Tech Outlook | Monday, August 03, 2020

Unique employer brand can help companies attract more talented and skilled candidates as they come across its social media presence. With the continuous advancements of technology, social media platforms are becoming the stage for companies to advertise themselves to the public.

Fremont, CA: Employer branding refers to how a company is perceived by others- employees, key stakeholders, and public. The employer brand is influenced by a number of things, including how the company conducts itself in the market and how the employer treats its employees. All these factors shape a general perception of the company in the eyes of others.

Let us look at some reasons to focus on employer branding: Top 10 Employee Engagement Solution Companies - 2020

Strong Social Media Presence

Unique employer brand can help companies attract more talented and skilled candidates as they come across its social media presence. With the continuous advancements of technology, social media platforms are becoming the stage for companies to advertise themselves to the public. Hence, companies are using social media to boost their employer brand. If a company can build a strong online presence, people will automatically see the company as progressive, relevant, and transparent. Ranging from Instagram to Twitter to the company’s website, people will be observing the company’s online presence and understanding their values and culture. Companies can attract the right talents by positioning themselves in the correct way. For instance, Facebook and LinkedIn are widely used by companies to attract potential candidates.

Engaged Employees

Employees can influence a company’s brand. People would be genuinely interested in a company whose employees always give positive reviews. Companies with a strong employer brand are likely to have more engaged employees. Employees would be highly motivated and proud to work for a company with a strong employer image. Hence, having a strong employer image would improve the image of your company to the public as well as increase employee engagement.

Recognition

Recognition is a must-have for a company to thrive in the market. Top talents and graduates want to work for companies with a powerful and good reputation. Having a strong employer brand empowers a company to stand out in the crowd, to be recognised and increases brand awareness. Every company should try to become the first company potential employees would think of.

See also: Top Fintech Solution Companies

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