Generation Z respects and prefers a culture of authenticity and openness. This is reflected in many of their habits, such as Gen Z likes to shop from brands that are transparent in terms of their values and processes.
Fremont, CA: Every generation has its quirks and perks; Generation Z, born from the mid-1990s to the early 2000s, is no exception. This generation has grown up with the internet and is more advanced than previous generations in many areas. Gen Z is now entering the workplace. Therefore, companies need to be well-equipped to become the ideal workplace for Generation Z employees.
Let us look at some expectations of Gen Z employees from employers:
Generation Z respects and prefers a culture of authenticity and openness. This is reflected in many of their habits, such as Gen Z likes to shop from brands that are transparent in terms of their values and processes. Their affinity for transparency would mirror in Gen Z employees' working methods and decisions. Generation Z employees want to put efforts in driving their company towards its goals. Therefore, employers need to be open and clear about their short-term and long-term goals to generate a sense of purpose for its Gen Z employees. Thus, the youngsters would be more engaged and motivated in their work.
Gen Z prefers to be financially independent. Surveys show that a handsome salary is very important to this generation. They tend to be budget-conscious, bargainers, and research buyers. Studies found out that they save more than their predecessors. Therefore, Gen Z would be looking to work in companies that can offer them a wage good enough to match their skills. They are eager to learn and work harder to rise to a position where they can earn a better salary. Hence, companies that are ready to offer incentives and allowances, along with a generous salary, would be able to attract more talented Gen Z candidates.
Flexibility at Work
Research shows that Gen Z employees are unwilling to sacrifice their personal freedom at any cost. They want flexibility at the workplace, and too many restrictions would box up their creativity and productivity. In that case, companies need to focus on promoting flexibility at the workplace. The flexibility can be included by offering work from home options, giving employees the power to innovate, and making the arrival and departure times not too rigid.
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