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The Role of Employer Branding in Talent Acquisition

By HR Tech Outlook | Thursday, August 20, 2020

The role of employer branding in attracting new talent to the company has been growing significantly over the last few years. This is especially true in the case of younger generations like Millennials and Generation Z, who are now proliferating the job market.

FREMONT, CA: The job market is highly competitive, and every company wants to deploy the best talent acquisition strategy. One of the best advantages of having as a recruitment manager is the promotion of good employer branding. A study by Glassdoor shows that 87 percent of candidates accept offers precisely because of cultural fit. In comparison, 80 percent are willing to leave the job if it does not have a pleasant business environment. The role of employer branding in attracting new talent to the company has been growing significantly over the last few years. This is especially true in the case of younger generations like Millennials and Generation Z, who are now proliferating the job market. These next-generation candidates search for meaningful career opportunities with the right work-life balance and don’t settle for environments and jobs that don’t meet their expectations.

Here are a few tips for building employer branding to help attract the best talent.

Top 10 Employer Branding Consulting/Services Companies - 2019Define your Culture

Before sharing employer branding with the candidates, employers need to define it. Employer branding is essentially the face of the company and what the candidate believes to be right about the organization. Be careful while planning how to portray the company. Highlight the various features of the company. For instance, if the company policy allows employees to work from home when the need arises, make sure to mention the feature in the career reference page. Share pictures of the office workspace and employee activities. Remember to specify the company’s mission and values every time a candidate is interviewed and also on the company’s website.

Focus on Employees

Employer branding must always start with existing employees. An organization’s workforce is its biggest ambassador. Focusing on their success and providing them the right environment to succeed is essential to build a strong employer brand. Please use videos and quotes to share their views and opinions on the company website and social media pages. This gives future candidates an idea that the organization might be the right place for them to have a successful career, motivating them to apply for possible vacancies.

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