hrtechoutlook

Playing It Your Way- Employee Engagement and Recruitment with Gamification

By HR Tech Outlook | Wednesday, July 15, 2020

With the shifting demographics in the candidature profile, as the millennials being the lion’s share of new recruitments, it has become an indispensable recruiting strategy for the organizations. According to a recent survey, 89 percent of employees said gamification made them feel more productive at work, while 88 percent remarked that it made them feel happier at work

Fremont, CA: Casey Wardynski, a chief economist in the U.S. army, might not have foreseen what laid ahead when his team developed the first military-developed video game America’s Army in 1999 to broaden the recruiting base for the armed forces. Over the years, gamification has grown into a popular trend in the recruiting market, with every large organization adopting it in one way or the other to attract prospective talents. Today, gamification is at the front and center of recruiting and employee engagement. With around 164 million people playing games in the U.S. alone, organizations, both large and small, have realized the potential of gamification in attracting the right candidates and retaining the existing ones. Top 10 Employer Branding Consulting/Services Companies in Europe - 2020

Gamification uses game theory, mechanics, and game designs to engage and motivate people to achieve their goals. With the shifting demographics in the candidature profile, as the millennials being the lion’s share of new recruitments, it has become an indispensable recruiting strategy for the organizations. Moreover, its engagement strategies incorporate game-based elements like rewards and game points as a way of encouraging employees to be actively engaged in the workplace. According to a recent survey, 89 percent of employees said gamification made them feel more productive at work, while 88 percent remarked that it made them feel happier at work.

Gamification techniques are designed to capitalize on human psychological factors as they stimulate effective learning and collaboration and strengthen diversified thoughts. It becomes a natural fit for most of the people as they play games more than ever before, thanks to the ubiquity of mobile technology and the popularity of mobile applications. If an organization have an understanding of what drives their employees, they can create the right rewards systems that could excite and motivate them to raise their performance and productivity.

Gamification can play a pivotal role in supporting impactful learning. Instead of trying to convey the organizational strategies using antiquated techniques, gamification guides the employees seamlessly towards personal achievements, which would, in turn, contribute to their success and the organization’s growth. It represents a whole new direction for achieving the goals that an organization has set. However, it is crucial for organizations to orient gamification with their business objectives unless the results could prove to be disastrous.

Weekly Brief