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Leveraging Employee Branding to Increase Productivity and Talent Acquisition

By HR Tech Outlook | Friday, August 07, 2020

It is often misunderstood that the HR department should be responsible for employer branding as they handle all the recruitments and employee relations. However, that is not the case. CEOs and other executives act as company leaders are heavily involved with implementing a company culture and cultivating a reliable employer brand.

Fremont, CA: Logos, brand messaging, and traditional and social media campaigns are the first things that come to anybody’s mind when they hear branding. Without a doubt, these are important for an organization, but the importance of employer branding cannot be overlooked. A strong employer branding is one of the critical aspects of a successful brand. Employer branding is nothing but the value of an organization as an employer. Employer branding impacts how current and potential employees perceive the brand and also influences the impression made by the brand on shareholders and the public.

It is often misunderstood that the HR department should be responsible for employer branding as they handle all the recruitments and employee relations. However, that is not the case. CEOs and other executives act as company leaders are heavily involved with implementing a company culture and cultivating a reliable employer brand. They play a supporting role in the talent acquisition and hiring process and play a key role in how the brand is perceived as they are the top-level executives and the most visible to the public.

Here are some of the benefits a company enjoys with good employer branding

Top 10 Employer Branding Consulting/Services Companies - 2019A wider job pool

One of the most significant advantages of a strong employer branding is the command it brings in talent acquisition. Better reputation attracts better talents. This is because the brand is perceived as one that has a robust work culture and values its employees.

A strong online presence

Employer branding improves public perception. This is because having a good reputation as an employer boosts public and social media presence, making the business a place where people wish to work. Job seekers are now found looming on the internet and social media pages, hunting for a new gig. With 25 percent of all job seekers using social media as their job hunting tool, a right employer branding image can make a huge difference for a company.

Improved employee retention

Companies with a strong employer brand can motivate their employees to put in better performances. It leads to a more productive and creative workforce. When employees feel respected and passionate about the work they do, they are more likely to be motivated and stay committed to their job. This is because they will feel a sense of pride working for a brand that has a positive reputation.

See also: Top HR Technology Solution Companies

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