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How organizations can invest in employee engagement and experience to ensure they are at all levels motivated, empowered, and trusted to do their jobs.
FREMONT, CA: One of the most crucial things for businesses to grasp now is their workforce is their most valuable asset. Investing in their professional development, career advancement, and well-being will payout tenfold. Employees who are engaged are more focused and thus more efficient. First, businesses must conduct research and evaluate their current programs. They must recognize that their employees are the ones who are working on the deliverables while upholding their commitments. After all, they are in charge of developing, building, innovating, marketing, and selling your products, services, and solutions. There is no doubt that employees are the most powerful and influential brand ambassadors. Moreover, they are front-facing and convey the most about the company across the digital ecosphere, including clients, prospects, partners, analysts, advisers, universities, government agencies, and thought leaders.
According to Gallup's State of the American Workforce study, companies with an engaged staff are 21 percent more profitable. Companies that excel at customer service have 60 percent more engaged staff. And studies have proven that investing in staff experience positively impacts customer experience and can result in a high ROI for the organization. Furthermore, in organizations where employees are extremely engaged, they outperform their competitors by 147 percent. So, for organizations that aim to invest in employee engagement and the employee experience must understand that employee engagement is not a one-time event. Further, it is not just about commemorating birthdays and welcoming new staff on the first day; instead, it must be a continual program driven by employees at all levels to be motivated, empowered, and trusted to do their jobs.