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How to Utilize the New Normal to Boost Employer Branding at Scale

HR Tech Outlook | Friday, October 09, 2020

Organizations are now utilizing social media to promote their content, such as work culture, job posts, and videos. There are plenty of options at social channels to promote content as well as attract talents.

FREMONT, CA: The coronavirus pandemic has brought a lot of changes in people’s lives, giving birth to the term: new normal. Organizations are using tools and resources to cope with the effects of the pandemic. HR pros are looking for ways to utilize this new way of life to bolster organizations’ employer brand.

Let us look at some useful tips to make the new normal an opportunity for employer branding:

Artificial Intelligence to Resolve Issues

One way to improve employer brand is to create a strong and positive candidate experience. AI can be a great tool to provide an impeccable candidate experience. Candidates expect an instant response from recruiters. Replying to every single candidate is nearly impossible, which can lead to poor candidate experience. However, technology can help recruiters resolve this issue with chatbots. Chatbots can instantly respond to queries without interruption, which can contribute to improving customer experience. Besides, they can be utilized to pre-screen candidates.

Utilize the Power of Social Media

Social media is a great space for organizations to showcase themselves. However, it is important to select the right social media platform that can connect with the right audience. Organizations are now utilizing social media to promote their content, such as work culture, job posts, and videos. There are plenty of options at social channels to promote content as well as attract talents. This will have a positive impact on the organization’s employer brand.

Provide Flexibility

Flexibility has been one of the most sought after employee benefits. Due to the increased demand for freelances, the 9 to 5 work culture is in a perilous state. The coronavirus pandemic has highlighted the benefit of flexible work culture and how it has increased productivity. Millennials and Gen Z are preferring to work from home or work at the hours suitable to them.

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