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How To Solving Obstacles in Organizational Change Management in Virtual Companies

HR Tech Outlook | Wednesday, December 01, 2021

Fremont, CA: Geographically dispersed workers or work teams are involved in virtual or boundary-less organizations. Employees primarily communicate over the Internet, and non-online face-to-face communication is low or non-existent. E-mail and instant messaging services get utilized for effective internal corporate communications as well as exterior customer contacts. Because of the nature of virtual companies, change management, and related strategies and techniques provide problems and issues.

Solving Obstacles in Organizational Change Management in Virtual Companies

However, to successfully transform a virtual company, a comprehensive grasp of the difficulties related to communication, processes and workspaces, technical impediments, and sociocultural elements is required. Managers can solve communication challenges by speaking and writing in a concise but thorough manner. Virtual employees should follow suit. Workflow and workplace difficulties necessitate openness from management to encourage people to contribute potentially personal information regarding their actual workflows and workplaces, as well as their sociocultural contexts. Leaders and managers must institutionalize programs and procedures to accomplish simplified and simple transitions to new technologies to overcome technical hurdles to organizational transformation. The participation of the IT Department is necessary for this purpose.

Modifications to organizational change models are required in addition to these techniques when they are helpful. Traditional change models, such as those proposed by Lewin and Kotter, are best suited to non-virtual businesses. The traits and difficulties associated with virtual organizational design decrease the efficacy of traditional models. Nonetheless, changes to these models may result in successful change implementation. Regular one-on-one interviews, for example, with a supervisor in a technical capacity, might collect information about individual workers' virtual workplace features and sociocultural surroundings. The generated data can assist managers in developing a change model that gets tailored to the unique demands of the virtual business and its human resources.

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