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How to Make Change Management a Success

HR Tech Outlook | Tuesday, March 16, 2021

Business leaders should create timely, targeted messages around the initiative's value propositions, timeline, and processes to increase internal awareness of the solution's benefits and expected stakeholder behaviors.

Fremont, CA: The greater the rate of end-user adoption in digital transformation initiatives is, the greater the organizational impact.

Change leaders should concentrate on the pillars of change management success: policy change, marketing & communications, incentives and promotions, employee experience, and legacy channels, in order to create a path to digital adoption.

Changes in Policy

Change leaders must create a corporate policy that emphasizes the solution's value to drive internal alignment at the start of the change initiative. An effective policy begins with the assignment of roles and responsibilities to all stakeholders, followed by the establishment of measurable objectives and accountability. Getting the details right now will help one avoid conflicts later on when one is putting the technology in place.

Top 10 Change Management Consulting/Service Companies - 2020Marketing & Communications

Create a "Center of Excellence" early on in the initiative, with representatives from end-users, IT, lines of business, and executives. This team will assist in the development of adoption strategies and messaging, making them valuable internal evangelists throughout the change process.

Business leaders should create timely, targeted messages around the initiative's value propositions, timeline, and processes to increase internal awareness of the solution's benefits and expected stakeholder behaviors.

Improved Employee Experience

Organizations should use their Center of Excellence to guide solution design, training, and documentation, ensuring that key metrics are aligned and that the solution is tailored to exist business processes.

Change leaders must develop a comprehensive training program as the next step in ensuring a positive employee experience and ultimately driving adoption. Develop role-based sessions that address different use cases instead of one-size-fits-all training. Allow trainees to interact with the solution rather than listening to a lecture. After the initial training, offer retraining sessions as new product features and integrations become available.

See also: Top Digital Transformation Solution Companies

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