Gamification: a New-Fashioned Approach towards Employee Engagement in Workplaces

HR Tech Outlook | Tuesday, February 11, 2020

Here we are discussing how gamification can impact different aspects of an organization’s workforce. A research conducted by Harvard Business School, in 2019, showed the positive impact of gamification in learning at work

FREMONT, CA: Gabe Zichermann, the author of “The Gamification Revolution”, defines gamification as the process of engaging users and solving problems through the process of game thinking and game mechanics. Besides being one of the major sources of entertainment, games can also be used to increase the competitiveness of employees in the workplace. What are the companies making out of this concept?

The term ‘gamification’ was coined in 2002. Yet, after so many years, companies are still unclear and dubious on what may be the best possible way to implement gamification for the purpose of employee training and employee engagement.

A Penna study from 2015 discovered that 70 percent of HR directors said that it was not used in their workplace at all. By 2018, TalentLMS data revealed that almost half of the people had yet to experience it.

With the use of gaming mechanics - leader boards and achievement badges- motivation and engagement can be increased among its users. Once the users enjoy the experience, they are more likely to come back to the application and get hooked to it. Grant Torrens, Regional Director for Hays Singapore, said, “Gamification can be a really effective engagement tool, for example it can help workforces to develop new skills and work collaboratively by tapping into people’s competitive nature and desire to improve. It can give the user control over what they’re doing, providing them with instant feedback on how they are performing, and allowing them to earn recognition when they have completed the task.”

In spite of all these perks, gamification might not be useful for all companies since it depends on the profile as well as on the employers.

Here are a few effective ways gamification can be used to enhance employee engagement:

Learning and Development

Learning and development is the most common use of gamification. A research conducted by Harvard Business School, in 2019, showed the positive impact of gamification in learning at work. Gamification not only boosted the willingness of the employees to engage with learning but also it motivated them to complete the programs more consistently.

Feedback from the Employees

Employee feedback plays one of the essential roles in constructing more positive and productive work environment. Gamification can have a massive influence on the quality of an organization’s feedback from its employees. If they incentivize employees, they may give their more useful opinions on their workplace and their current situations.

Employee Welfare

Another bright side of gamification is that it brings improvements in the employee’s physical wellbeing by encouraging activity in the workplace. A project, Step Ahead: Zombies, has a walking challenge in which participants have to flee from a Zombie invasion, and if they don’t walk enough, they will end up getting caught by the zombies. The developers of the project have concluded that 20 percent of the improvement was evident among participated companies.

See Also: Top Gamification Tech Companies

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