The creator of Account Experience category, CustomerGauge, closed its funding round with Riverside Acceleration Capital (RAC).
FREMONT, CA: The creator of the Account Experience category, CustomerGauge, closed its funding round with Riverside Acceleration Capital (RAC). The latest funding will be redirected to fuel CustomerGauge's operations and aggressive global expansion for the account experience category among B2B businesses. The terms of the deal were not disclosed yet.
The Account Experience solution of CustomerGauge excels at aggregating feedback and signals at the account level and distributing this information in real-time to the front line employees so that businesses can proactively retain and develop accounts faster. Account Experience also diminishes the guessing work out of the experience ROI equation by linking directly to all metrics and sentiments to revenue, and in turn, increasing the buy-in from c-suite that ensures a long-term program success and cultural transformation.
CustomerGauge is designed from the ground up to suit the needs of much complex B2B business environment and power brands like DHL, Xerox, Anheuser-Busch, H&R Block, Kaspersky, Electrolux, and Culligan.
"We're thrilled to have a highly regarded financial partner like RAC on board," says Adam Dorrell, CEO of CustomerGauge. "There is a massive demand for B2B companies to focus on and grow retention in their businesses, and we're excited to meet this market demand together with a great long-term partner like RAC."
The funding round was led by Adam Dorrell, CEO, CustomerGauge Account Experience solution system automatically measures and analyzes feedback, minimizes churn through closed-loop tools, and assists in retaining accounts. The results are published and analyzed in real-time, with the help of customizable reporting tools that are ideal for businesses.
RAC focuses more on investments in high-growth B2B software companies and provides funding and resources to encourage enterprises to maintain their entire lifestyle. The organization is a part of the global private equity firm, the Riverside Company, focused more on effecting change in the middle market since 1988.
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