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Atlas Experiences and Pollard Banknote to Deliver Texas Lottery’s Hawaii Dream Getaway Second-Chance Promotion Travel Program

HR Tech Outlook | Wednesday, December 02, 2020

Derek Gwaltney, Founder & CEO

Texas Lottery players can enter non-winning tickets through their Luck Zone accounts to enter for a chance to win.

Marietta, GA and Winnipeg Canada: Atlas Experiences and Pollard Banknote have announced they are joining forces to deliver the Texas Lottery’s Hawaii Dream Getaway second-chance promotion travel program that will host five hundred lucky winners and their guests at the Hyatt Regency Resort & Spa, Maui, Hawaii in September 2022.

The Hawaii Dream Getaway promotion is available on the Texas Lottery’s new multiplier family of scratch ticket games that will launch across the state on January 4, 2021. “Atlas is thrilled to be partnering with Pollard Banknote and the Texas Lottery to send players on a once-in-a-lifetime trip to Hawaii in September 2022,” said Derek Gwaltney, Founder, and CEO of Atlas Experiences. “The vision of Atlas is to craft custom experiences that deliver ‘The WOW Factor’ and I believe we have structured an event that Texas Lottery players will remember for many years. We will curate private receptions, events, activities, a concert and the Taste of the Islands dinner that allow guests to enjoy all that the beautiful island of Maui has to offer.”

Pollard Banknote is not only supporting the Hawaii Dream Getaway second-chance promotion but is also printing the family of scratch ticket games, which includes five price points ranging from $1 to $20 and features the company’s patented Scratch FX innovation. Texas Lottery players can enter non-winning tickets through their Luck Zone accounts to enter for a chance to win.

“We’re excited to collaborate with Atlas Experiences on this unique promotion,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “We’re looking forward to building on the success of experiential programs with Texas Lottery players. Hawaii has always been considered a dream destination, and now coupled with an exclusive concert experience, it’s an opportunity that will attract and engage players across the state.”

Atlas Experiences will be providing turnkey event execution and logistics to include an all-expenses-paid trip for two to the Hyatt Regency Resort & Spa on the island of Maui, a private concert by Darius Rucker, a Taste of the Islands dinner, exclusive Drums of the Pacific Luau, welcome reception with local island entertainment, $1,000 spending money, and $50,000 in cash prizes.

“To Atlas, creating these remarkable moments ensures that every employee receives a personalized experience which exceeds expectations and delivers The WOW Factor,” added Gwaltney.

The company has been featured as one of the top Employee Recognition companies-2020 by the HR Tech Outlook Magazine.

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