Reggie Hall, President/CEO
Effective employee communication is integral to all business goals. Whether to achieve higher productivity or align with the changing dynamics of the modern corporate world, companies are increasingly embracing the value of integrated employee communication. By contrast, poor employee communication inevitably leads to distrust and confusion in the workplace. Strategic employee communication has gained a renewed focus as companies strive to meet the needs of a geographically dispersed and demographically diverse workforce. With HR teams increasingly stretched thin and a massive talent crunch gripping the corporate world, organizations understand more than ever, the importance of effective communication to stay in touch with employees and enable them to be productive. This is where Global Consulting Partners (GCP) moves the needle.
At the heart of GCP’s service offerings is support for all things communications. The company’s communication services support internal HR, organizational messaging, and external PR/Marketing communication. “We are primarily focused on working with organizations to maximize employee interactions around benefits, compensation, onboarding and offboarding, HR policy and procedures, acquisitions and divestitures using a variety of digital communication tools relevant today,” says Reggie Hall, President/CEO of GCP Americas.
Hall explains that organizations generally have to deal with a fairly divergent set of demographics—older employees who are sometimes less tech-savvy, and a millennial workforce that is reluctant to embrace more traditional communication media. While engaging with clients, GCP conducts research to understand not only what employees feel, but more importantly “why” they feel the way they do. With this enhanced insight, GCP’s can guide employers in more effectively communicating with their internal constituents In a recent instance, a client learned through research that employees were highly receptive to connecting with the HR team through a variety of social media platforms. Still, some companies are hesitant to embrace social media for employee communication. Given that employees spend most of their time on social media, GCP delivers solutions accordingly to help clients leverage web technology, social media, and other “smart” technologies in the management of HR. “We can’t keep using the same techniques that we’ve used for decades without acknowledging the shift in the way today’s rapidly changing workforce wants to receive information. This certainly is the lynchpin for us — incorporating employee perspectives when building communication strategies,” remarks Hall. GCP takes employee input and feedback into account in every project to clearly understand the issues organizations face to come up with the best solutions and media options.
GCP takes a customized approach in delivering a robust employee communication strategy. Through proper planning and assessment of communication initiatives, the company builds a strategy that focuses on producing tangible results rather than simply sending out messages. “We ask our clients to describe those behaviors or attitudes that need to be influenced before undertaking an engagement,” says Employee Communication Made Hall.
We are primarily focused on working with organizations to maximize employee interactions around benefits, compensation, onboarding and offboarding, HR policy and procedures, acquisitions and divestitures using a variety of digital communication tools relevant today
“It is very difficult to know if your investment in communication is paying off if you never establish what metrics are in going to be used” Hall continued. By encouraging companies to adequately measure the success of communicating with employees, GCP believes more effective communication can enhance the lives of employees and create a more favorable impact on the business. As the employee populations and needs evolve, GCP provides a way to continually evaluate and reevaluate the strategy. The company is also actively involved in employee listening (surveys and focus groups), executive interviews, and meeting facilitation to ensure the efficacy of the strategy.
Another differentiator for GCP is their focus on a suite of technology solutions—the Talent Reduction Impact Modeling System (TRIMS®) and the Career Transition Center (CTC)— to effectively address the unique needs of the clients facing Reductions in Force, job elimination, or divestitures. While TRIMS® automates the entire identification, review, and selection process and provides managers and executives with a secure, web-based modeling tool, the CTC provides a robust online portal for employees impacted by a reduction. With the CTC portal, GCP delivers a compassionate, simple and information-filled resource that provides employees with answers to most all their queries, and digital signature capability so that they get paid more effectively upon separation from the organization. This also frees up the HR teams to focus on employees facing issues that need to be triaged. “We are a consulting organization first; we build a technology solution by consulting with customers as opposed to devising a solution and forcing everybody to fit into a preconfigured box,” notes Hall.
Hall brings over 30 years of experience in organizational communications to help companies navigate the HR maze and better communicate with employees using unconventional ways. “I was involved in developing one of the very first online benefits enrollment tools back in the 1997 for an organization that was looking to use technology solutions to get employees enrolled to their benefits program,” shares Hall. From that point forward, Hall has been committed to leveraging technology solutions in delivering customized communications strategies to client organizations.
With a decade-long track record, GCP has always been at the forefront of helping clients realize the true benefit of connecting with employees. The company has recently expanded into Europe; steering ahead, GCP aims to serve organizations across continents with multi-cultural technology solutions for onboarding and offboarding employees. All in all, GCP will continue to do what it does best—working with organizations to efficiently address employee communication needs .