Jon LoDuca, Founder
For two years, Google’s Project Aristotle studied 180 teams, conducted 200-plus interviews, and analyzed more than 250 different team attributes to reveal the traits of successful and productive teams. The findings established that a sense of dependability, clarity about goals, understanding of the impact of work, and psychological safety are the major factors that drive employee efficiency. Unfortunately, organizations often fail to inculcate these attributes into their work culture. As a result, employees feel distant and seldom perceive themselves as a part of a larger entity. This adversely impacts their productivity, and can also result in businesses failing to retain talented individuals. The scenario can become more aggravating in light of the COVID-19 pandemic that has impelled organizations to conduct employee onboarding and orientation remotely. To this end, employers need a well-engaging digital employee onboarding platform that can facilitate the process of aligning new hires with larger organizational goals.
Enter PlaybookBuilder! Founded in 2009, the company offers a digital employee onboarding solution that enables organizations to simplify, accelerate, and improve the process of onboarding a new hire. Operating as a “company campfire”, PlaybookBuilder has been successfully emphasizing the use of video to tell stories, introduce senior executives to new hires, create bonds, and help employees gain knowledge through a peer to peer learning model.
PlaybookBuilder is built with an easy-to-understand user-interface that eradicates the need for user training. This, in fact, enables even the most reluctant users to author content quickly and effectively. The software also includes certain simple pre-built templates to facilitate the process of creating content.
The company has even introduced COVID-19 and work from home templates to help clients simplify their employee onboarding workflow and easily communicate with new hires. In addition to this templatized framework, the wizard on the software’s frontend makes new users acquainted with its fundamental features. “As we focus on SMBs that are not blessed with ample resources to train their in-house teams for getting accustomed to a new tool, we always strive to enhance user experience. In fact, we have clients who crafted an entire onboarding playbook in less than two weeks,” says Jon LoDuca, founder, PlaybookBuilder.
After a company authors content in PlaybookBuilder, it can then add users and measure engagement. The software also allows users to auto-create drip campaigns, text users links to content, run usage reports, upload files in bulk, among other engagement tactics to keep track of the onboarding process and ensure the highest level of employee engagement. Going the extra mile, the company has made the software competitively priced and even offers two weeks of free trial to help potential clients understand all its features and functionalities.
Leveraging such robust features of PlaybookBuilder, several organizations have improved their employee onboarding and orientation process. In one instance, it enabled Bender Plumbing—a regional plumbing supply company— to develop a positive, inclusive, and high functioning culture. Although the staffs at Bender Plumbing were primarily intimated to leverage a new tool, the easy-to-understand user interface and templates enabled them to build a comprehensive playbook. Today, more than 30 committed and proud employees are showcased in the software.
Backed by the prowess of such unique instances of client success, PlayBookBuilder always strives to explore new avenues of success. Currently, the company is planning to develop a marketplace of third party content that will help their clients augment playbook with diversified content. PlaybookBuilder will also incorporate new features to help clients track their KPIs, goals, and tasks. Subsequently, businesses will be able to find gaps in performance and fix those by providing proper training. In addition to this, the company is envisioning the use of AI to radically transform the process of building content.
“For creating a passionate team, it is essential to help employees grow a sense of belonging to their organizations and our solution is helping businesses do the same,” concludes LoDuca.