London, November - If ever there was a time in history for internal communications (IC) to shine, that time is now. But until today, it’s been difficult to effectively improve reach and relevance using data-driven insights. Analytics from Staffbase, a global market leader in mobile-first employee communication platforms that engage diverse, disconnected and distributed workforces , is a tool that solves those issues. Analytics from Staffbase enables IC professionals to easily measure communication reach, create in-depth reports, and prove the ROI of internal communications strategy.
Reports show that in some regions less than 50% of internal communications measure their success. Many IC managers report that while they don’t doubt the importance of measuring their work, they often don’t feel they have the tools to do so. In the same study , 47.4% of IC professionals cited insufficient resources as their main challenge in measuring their success.
“Measuring key internal communication metrics should be a priority for every internal communications professional seeking a seat at the executive table,” said Staffbase CEO and Founder Martin Böhringer. “What this industry needs is an intuitive platform that does the heaving lifting so internal comms professionals can spend less time trying to collect and crunch the numbers and more time creating effective communications that work towards their department’s strategic goals. That is what Analytics from Staffbase is all about.”
The metrics that matter
From individual campaigns to annual planning, Analytics collects all the data IC pros need to see the big picture in one sleek dashboard. This includes results for company news and content platform-wide. It allows users to dive into the details with smart filtering by date, channel, post, or employee group.
For IC teams that have ever wondered, “How many people are reading this?” or “Is this message getting to the people who need it?”, Analytics from Staffbase features Smart Reach, a new tool to:
● Track how many employees have read an update
● See percentage of audience that is still missing out
● Check who has acknowledged or interacted with the post
This data is displayed in a sleek reach report that allows IC teams to immediately see the percentage of employees each update reaches. Based on those results, Smart Reach allows comms teams to re-send notifications to workers who didn't see the update the first time, without spamming others. With Analytics, they can also determine what content and news topics employees love and where engagement needs work, track trends, target different content to specific employees, and keep editorial planning data-driven.
An early adopter of the updated Analytics features, Barbara Schüßler, Head of Communications & PR, Wieland Group, said, “When awareness is key, improving reach is essential. With the new Resend Notifications, we’re raising the visibility of our communications and ensuring no one is missing out on important information. We’re already reaching significantly more employees - with 10 percent and higher reach per message.”
And Christine Karlovic, Associate Director at EDF Renewables, said with Analytics from Staffbase they can determine, “this is what employees like to see, this is how they engage, and this is what they’re not interested in,” and based on that, “we can improve our communication process and tailor information to our audiences. It’s made life so much easier for everybody.”