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Automation to Enhance Recruiters' ROI, See how!

By HR Tech Outlook | Tuesday, July 02, 2019

Enhance RecruitersRecruiters' holy grail is to spot the right talent at the right moment with the right ad to bag higher and better ROI along with other beneficial outcomes. Automation holds the key to it.  

FREMONT, CA: Modern recruiters operate on sites, earned or owned media, and other recruitment channels on pay per click campaign; all that comes with a cost tag, though as it is essential to optimize spending to deliver ROI along with outcomes. Maintaining a metrics tab becomes crucial to recruitment.

The worldwide recruitment software industry is increasing quickly, reaching $2.7B by 2022, according to studies from ResearchMoz. In its results, the study verified the increasing demand for SaaS-based recruitment software that will not only make the recruitment process more active but will also enable recruiters to access information and services from distant places at any time, eliminating the need for an on-site server and software installation.  This on-cloud recruitment software also offers other advantages such as faster execution, lowering expenses, and improving ROI.

In specific, for Recruitment Marketing Automation (RMA), where recruiters treat talent acquisition more like advertising, using social media and other content to transform passive work seekers into candidates–is still in its early phases, and an extra layer of complexity could be accused of automation. Automation is intended to provide recruiters with relief from endless hours of candidate CV handbook screening and keeping, among others, big spreadsheets of recruitment operations. It will never be a substitute for recruiters. On the contrary, the automation of recruitment will offer more time to recruiters to be innovative, creative, and strategic.

An extremely significant aspect of the recruitment process is tracking candidate information, keeping records of recruitment operations, and evaluating recruitment performance. Nobody likes filling in complicated spreadsheets and forms and analyzing output using complex formulas.

Automation tools that are fitted with robust information monitoring and analytics not only provide recruiters with business intelligence to recognize bottlenecks and enhance the general recruitment process' ROI but also automatically offers several reports that provide immediate insight into and help improve their productivity.

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