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Actionable Tips to Bolster Employer Branding

By HR Tech Outlook | Wednesday, September 16, 2020

Social media is a great place for companies and individuals to showcase themselves in front of the world. Employers should use social media to present the company's magnetic culture, facilities, and future goals.

Fremont, CA: The workforce of a company is its lifeblood. Hence, attracting top talents becomes a prime focus for companies. Information is easily available in today's world, thanks to technology. Employees do all their research to learn about a company before becoming a part of it. Knowing a company's products, services, and goals is important for candidates. Employer brand refers to a company's reputation and popularity from its employees' perspective. Since it plays a major role in attracting top talents, companies should consider establishing the best practices to bolster their brands.

Let us look at some useful practices to bolster employee branding:

Use Reviews to Overcome Setbacks

It is not possible to control online reviews. But, employers can definitely control their responses. Employers can use a candidate experience survey to create a strong employer brand. If candidates share negative experiences, companies need to focus on training the HR team to provide a positive candidate experience. While replying to harsh reviews, the response should be empathetic and address the issue.

Top 10 Employer Branding Consulting/Services Companies - 2019Utilize Social Media Channels

Social media is a great place for companies and individuals to showcase themselves in front of the world. Employers should use social media to present the company's magnetic culture, facilities, and future goals. Companies should create a culture in which employee aspirations are valued, opinions respected, creativity fostered, and extra efforts are rewarded. Company culture is a vital consideration for every prospective candidate. Hence, employers must use career portals to reflect the company's mission, vision, and values effectively.

Make Employees the Company's Brand Ambassadors

Employees' reviews can influence a company's brand. If employees share poor reviews about their stay in a company, it can potentially damage the company's employer brand. First, companies should focus on creating a good employee experience and build their trust. Then employers need to Identify high performers who are truly engaged and committed to the company's cultural values and encourage them to promote your brand on social channels.

See also: Top HR Technology Companies

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